Advanced Training Course. Naples-Florence. The art of creating exhibitions


Gallerie d'Italia Academy launches a new advanced training course in 2023, conceived and produced with Fondazione Palazzo Strozzi and in collaboration with Digit'Ed. The course, which lasts 36 hours, shares the working models, professional experiences and practical skills of the two institutions in order to offer an innovative training opportunity focusing on the design, production and management of temporary art exhibitions, capitalising on the expertise of Intesa Sanpaolo's Gallerie d'Italia and Palazzo Strozzi.

The aim of this Advanced Training Course is to equip professionals in the sector with the skills necessary for the design, production and management of an exhibition project, analysing the various phases, procedures, skills, activities and professional figures required in detail, from the definition of the concept of an exhibition to its finissage. The multidisciplinary training approach focuses on the development not only of theoretical knowledge, but also of practical and management skills, looking at the subject of exhibition management from an innovative and topical perspective, tackling real-life cases. Participants will have the opportunity to analyse case studies of current exhibitions and will be involved in the set-up activities that are scheduled.

The course, delivered in Italian, consists of three teaching modules, for a total of 36 hours. The course will be held in person in two venues, the Naples branch of Gallerie d'Italia and Fondazione Palazzo Strozzi in Florence. Professor Guido Guerzoni, Professor of Museum Management, Luigi Bocconi University, Milan will be the scientific coordinator of the course.

Applications to take part in the selection process must be submitted between 28 March and 1 May 2023, using the form available on the Digit'Ed website.




The Course will be held on the following weekends:

Gallerie d’Italia – Naples
Friday 23 and Saturday 24 June

Palazzo Strozzi - Florence
Friday 30 June and Saturday 1 July
Friday 7 and Saturday 8 July

At the following times:
Friday from 2:30 p.m. to 6:30 p.m.
and Saturday from 9:30 a.m. to 6:30 p.m.


Exhibition management I: planning and design
Friday 23 June, Saturday 24 June - Gallerie d'Italia, Naples
The preliminary planning and design practices of an exhibition: from the elaboration of concept and budget to the identification of works and partnerships, from negotiation activities to communication strategies. Analysis of the case study of the Mario Schifano exhibition currently being held at the Gallerie d'Italia in Naples.

Exhibition management II: organisation and layout
Friday 30 June, Saturday 1 July - Fondazione Palazzo Strozzi, Florence
Theory and practice of exhibition design activities. Overview of technical and organisational aspects and concepts of exhibition and interaction design. Participation in the staging of the “Yan Pei-Ming. Painter of Stories” exhibition, presented by the artist and Arturo Galansino, curator and General Manager of Fondazione Palazzo Strozzi.

Exhibition management III: the exhibition, beyond the exhibition
Friday 7 June, Saturday 8 July - Fondazione Palazzo Strozzi, Florence
Exhibition management strategies: communication and marketing, annual report and community engagement, final measurement and impact assessment. Overview dedicated to the experiences of Intesa Sanpaolo and Fondazione Palazzo Strozzi.